116Lvelevensix
[ LOG 002 ] Studio · 1 min read

Why we’re named after element 116

Eleven, six: the element behind the name, and why the apps sit beside it.

People ask about the name more than they ask about the apps. Fair enough: it isn’t obvious. Here’s the short version.

Eleven, six

Say it quickly and you get 116. Element 116 is livermorium, a superheavy element first made in a lab in 2000. Its symbol is Lv, and that tile is our logo.

elevensix is the table the apps sit on, not a badge stamped on top.

A table, not a badge

Each app gets its own tile beside ours, numbered in the order we started them:

  1. KTL, where you can only level up when your partner boosts you.
  2. Flaggish, feature flags for the release that isn’t ready on a Friday.
  3. Kaptr, the wedding photo app your guests don’t have to download.

Each one keeps its own name, colours and voice. You can use KTL without ever knowing elevensix exists, and that’s the point.

Why it stuck

A periodic table has room for more. There are 118 cells and we’re using four. That felt like the right amount of ambition for two people in Scotland.

One email when something new ships.